Calorie Counter by Lose It!

Contains adsIn-app purchases
130K reviews
Editors' Choice
Content rating
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image

About this app

Lose It! is a calorie counter & food diary diet app that helps you stick to your diet and achieve weight loss that fits! Simply download the app, set your goals and track your diet, food and exercises to lose weight. Easily track macro, carb and calorie intake with Lose It! calorie counter & food diary app!

Since our launch in 2008 we have been featured in The Wall Street Journal, The Today Show, Men’s Health, Women’s Health, CNET, Buzzfeed, CNN, Shape, Good Morning America, and more.

• 80+ million pounds of weight lost by our members (and counting)
• 27+ million searchable food items in our comprehensive international food library database
• 40+ million users who have started their weight loss journey with Lose It!
• 25+ macro nutrient, carb, calorie and health goals to choose from
• 3 days of calorie and diet tracking is all it takes to see a result in weight loss

Stay on track of your diet and calorie intake with Lose It! Calorie Counter. Whether it be a keto diet, vegan diet or anything in between, Lose It! will help you find weight loss that fits by tracking your macro, carb and calorie intake to reach your weight loss and health goals. Stop making excuses – start losing weight with Lose It!


Lose It! isn’t your average calorie counter and food & diary app. Lose It! uses the proven principles of calorie counting and tracking to help you succeed. To get started, input your profile details and we’ll calculate the daily calorie budget best for you. Next, easily track your food, weight, and activity and get ready to celebrate your weight loss victories. Gain insight on your macro, carb, protein, sugar, fat and overall calorie and food intake on a daily level. Stay on top of your keto, vegan, vegetarian or whole 30 diet! Change your calorie and diet habits and learn about your nutrition needs.


• Barcode Scanner – quickly scan food barcodes or search our database to track your carb, macro and calorie intake.
• Snap It – Want to know your carb count? Log food by simply taking a photo of your food. Just tap the camera icon for food tracking and calorie counting in a snap.
• Track Nutrients – track more than just calories including macro, protein, water, carb, sugar, body measurements, sleep cycles, and more. Stay on top of your keto, vegan or vegetarian diet needs! Learn what nutrients you need along your weight loss journey.
• Fitness App Syncs – connect trackers, apps, and devices like Fitbit trackers, Misfit trackers, Garmin trackers, Withings scales, Google Fit, Healthkit, and more.
• Meal Planning & Targets – meal targets help you calculate suggested macro, carb, protein and overall calorie intake. Customize your diet and eating for personalized weight loss!
• Patterns – learn about your food and calorie intake habits with our exclusive personal insights to identify what is hindering or helping your weight loss progress.
• Recipes – customize your diet and weight loss journey with breakfast, lunch, and dinner meals you create yourself. Find easy food recipes for your Keto diet, vegan diet, vegetarian diet, Whole 30 - or any diet!

Download Lose It! Calorie Counter today and join our community of members helping us reach our mission to mobilize the world to healthy weight loss. No matter your diet needs or weight loss goals, Lose it! Calorie Counter can help you find weight loss that fits to achieve your health goals!

Lose It! basic is free, but you can upgrade to Premium for additional features.

Full terms:
Updated on
Jan 30, 2023

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
This app may share these data types with third parties
Personal info and Device or other IDs
This app may collect these data types
Personal info, Health and fitness and 5 others
Data is encrypted in transit
You can request that data be deleted
130K reviews
Simon Zarife
January 30, 2023
Has been good for a while. Popups for the premium, but not too many. Trialing it on my current weight loss challenge and if I stick with logging, the annual premium cost is reasonable. However, recently one of the best features which allows my friends and I to view each others logs and keep our group accountable has stopped working. I am able to view their recent items but can't go into their actual logs. It's really killing the app for me since that was one of the main ways we used it
2 people found this review helpful
Did you find this helpful?
Sal Leonardi
January 14, 2023
I've used the free version on & off since 2014. Last year, I upgraded to the paid version. Everything was great, all options unlocked, no ads. A breeze to use. Since last week when my annual membership expired, at random moments I've been getting full-screen ads (which you are held hostage to view in their entirety). I found an option where I can pay $9 to rid my app of all ads, for life. But for a $9 ransom, you can use the app normally. How about using banner ads??????
81 people found this review helpful
Did you find this helpful?
Bill Shaw
January 27, 2023
Have been using this app for years now. Recently having more and more difficulty adding foods via scan (won't find them) and the new full page LOUD ads are intolerable. Everyone is complaining about these ads and many are leaving, perhaps dev should take a hint that this was a bad move?? I'm not paying money to get rid of ads, especially for an app that is having more and more trouble doing what it's supposed to do.
14 people found this review helpful
Did you find this helpful?