H&M

4.8
990K reviews
50M+
Downloads
Content rating
Everyone
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About this app

Tap in to our fashion feed, anytime, anywhere, and all in one spot — the H&M app.
Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world!

Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!

Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!

Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.

Save the items you love the most in your own list of favourites — just tap the HEART ICON.

Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!

Don’t miss out — download the H&M app now!

When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to hm.com.
Updated on
Nov 7, 2025

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
This app may share these data types with third parties
Location, Personal info and 3 others
This app may collect these data types
Location, Personal info and 6 others
Data is encrypted in transit
You can request that data be deleted

Ratings and reviews

4.8
976K reviews
nisha shetty
November 30, 2025
The price on app and store are different, store don't price adjust online like other stores do. the store keeps a product on hold and asks to order online for store pick up to get sale price and as they have kept on hold the product shows unavailable if they are low stocked or last pieces. So overall experience very poor. Plus the app went down on Black Friday weekend for sometime on my android which was very strange. So overall my shopping experience was poor but the products at H&M are good.
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Romaisa Daud
November 17, 2025
the worst app ever. whatever you add in the cart is gone within few days. it disappears. I scanned few items in shop and added them in my apps cart, as I needed to add few more items in my online order later on. next day when I opened the app everything scanned and added in cart was no longer there. tried to find those items again and by the time I was close to finalizing, the initially added products were lost in some hell.
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A Google user
November 22, 2018
App and mobile site do not recognize my login credentials but the desktop version does. I've received an email with a discount code for 25% off but keep getting an error message when trying to apply it at checkout. The message says that it's invalid despite the fact that I'm logged in (on desktop version of site). I find shopping online and in the app extremely frustrating.
40 people found this review helpful
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What’s new

Smaller Improvements and Bug fixes