H&M - we love fashion

721K reviews
Content rating
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About this app

Tap in to our fashion feed, anytime, anywhere, and all in one spot — the H&M app.
Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world!

Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!

Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!

Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.

Save the items you love the most in your own list of favourites — just tap the HEART ICON.

Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!

Don’t miss out — download the H&M app now!

When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to hm.com.
Updated on
Jan 31, 2023

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
This app may share these data types with third parties
Location, Personal info and 3 others
This app may collect these data types
Location, Personal info and 6 others
Data is encrypted in transit
You can request that data be deleted
721K reviews
Jody Freggens
December 12, 2022
I'm new to the app, haven't used it too much, but overall impression is good. Seems to flow nice, is organized and runs smoothly. Reason for 4 stars is because I can't sign in to my account. Enter my email and password and hit the sign in button and nothing happens. I just created my password, so it's not wrong or anything, just the button doesn't work/do anything 🤷‍♀️
47 people found this review helpful
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A Google user
March 3, 2019
4 stars because it doesn't say height or weight of the model and the size they are wearing. Also, too many tracksuit looking outfits and stuff that looks similar. App runs smooth, but still lot of room for improvement. I'm very particular about styles. Hope they update trends more often. If something does catch my eye, its way overpriced for what it should be worth. I feel price is more based on trending product rather than quality of material.
255 people found this review helpful
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A Google user
October 27, 2018
The new update is very disappointing. It shows error when trying to view current and past orders. It shows the wrong size (the company states it's adjusting to U.S. sizing which it's still as confusing as ever). I wish I could return to the previous version of the app which was way more user friendly. This one makes me not want to shop H&M ever again.
227 people found this review helpful
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What's new

Smaller Improvements and Bug fixes.