TruthIn Smart Product Scanner

NatFirst private limited

About this app

TruthIn is more than just a Scanner & Nutrition Tracker. It is a Smart Shopping Companion that helps you make smarter everyday food and personal care choices with simple, trusted insights. Whether you want to just eat healthier, manage sugar intake, support fitness goals, avoid allergens, use safer beauty products, or shop more consciously for your family, TruthIn helps you understand products beyond marketing claims with clarity and confidence.

Why TruthIn?
• Trusted by 1.4M+ conscious consumers
• 5+ million scans/searches performed
• Built on Transparency, Science, and Trust

Key Features:
Smart Label Understanding: TruthIn simplifies complex product labels into practical insights that help you shop confidently.
Instant Health Ratings: Get quick ratings that help you make informed food and personal care choices.
Ingredient Deep Dives: Understand food and personal care ingredients with insights based on scientific research.
Allergen & Additive Alerts: Instantly identify gluten, dairy, soy, eggs, peanuts, tree nuts, and hidden additives with our barcode scanner.
Calorie & Nutrition Insights: Track calories, sugar, protein, fiber, and sodium to support healthier decisions.
Unbiased, Science-Backed Scores: No brand influence, just honest product understanding beyond packaging claims.

Personalization with TruthIn Plus
Personal Health Goals: Know if a product matches your dietary requirements.
Personalized Flags: Red (avoid), Yellow (occasionally), Green (good for you).
Ingredient Tracker: Highlights ingredients relevant to your profile.
Full Ingredient Deep Dive: Access detailed ingredient insights and current research consensus.
Healthier Alternatives: Discover products aligned with your health goals.
Advanced Filters: Filter products by needs such as low sugar, high protein, niacinamide presence, and more.

How TruthIn Works:
• Set your health profile (fitness goals, weight loss, diabetes, allergies, or conscious eating).
• Scan any packaged food or personal care product, or search by name.
• Instantly view unbiased ratings, simple explanations, and smarter alternatives.

Expert-Recommended & Community-Backed
Built with scientific rigor and trusted by nutrition experts, health professionals, and a growing community of conscious consumers. TruthIn combines transparency, independent label analysis, and community participation to help individuals and families make smarter everyday choices.

Designed for Everyday Smarter Choices:
Health-Conscious Consumers: Smart Shopping Companion for informed eating and cleaner beauty and personal care choices.
Fitness Enthusiasts: A calorie counter and nutrition coach in your pocket.
Diabetes Management & Lifestyle Goals: Practical product understanding to support sugar awareness and mindful eating.
Parents & Kids: Trusted food scanner for child nutrition tracking and family shopping.
Ingredient Sensitivities & Allergies: Reliable barcode scanner for allergen detection and ingredient tracking.
Pregnancy Nutrition & Care: Trusted nutrition and personal care companion for expecting mothers.

Real People, Real Impact
Thousands of consumers rely on TruthIn as their pocket nutrition expert. Our free food scanner app helps families make better decisions, manage health conditions, avoid hidden ingredients, and choose healthier food and personal care options, empowering you to shop with confidence, clarity, and peace of mind.
Perfect for: Healthy eating, weight management, calorie tracking, allergy management, diabetes care, family nutrition, ingredient awareness, pregnancy nutrition, fitness tracking, clean eating, and anyone who wants to make informed food and personal care choices.
Take charge of your health. Take care of yourself and your loved ones. Download TruthIn, your smart shopping companion, and discover what's really in your food and personal care products!

Ratings and reviews

I've been using the TruthIn app whenever I buy food or beauty products, and I truly rely on it. I want the best, unadulterated products for my family, and this app helps me make confident choices. I'm so happy I found it! My favorite feature is that I can save products, and with one tap they open directly in the Amazon app, making ordering quick and easy without searching again. It's such a thoughtful feature. Thank you for creating such a valuable and trustworthy app. I highly recommend it!

I installed this app to check it's functions and teh label reading of products but the scanner doesn't scan anything, just shows a continuous shimmer. None of the services work properly, details dont get updated, wasn't able to signup using google account no loader, no progress bar on any button click. please fix this as this is hampering the user experience. I'm not able to use any service properly as no response is coming.

Hi, coming from food pharmer video, I really liked this app as it tells about all the label and additives which is good and bad and also talk about ban or restrictions across the globe. I can't tell you how beneficial this app is. my parents also use this although they sometimes forgot to check so I remind them. so for parents it's a good app. Good initiative by food pharmer. Salute to Food pharmer and His team and all the people who developed this app. 🫡❤️

What’s new

Direct "Buy on Amazon" option for products available on Amazon
Sharper, clearer product images across the app
Now you can upload videos for food products as well
Fresh new look for onboarding and beauty product pages
 Smoother notification and permission prompts, cleaner home page
Speed, stability and bug fixes