4.0
9.46K reviews
Content rating
Everyone
1M+
Downloads
Content rating
Everyone
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About this app

TRU: Redefine Financial Freedom

TRU is your ultimate financial partner, designed to put flexibility and control at your fingertips.


With TRU, you can customize your financial experience, whether it’s planning your payments, managing purchases, or exploring exciting deals—all while enjoying a seamless and secure app.



TRU FLEX: CHOOSE YOUR ZERO
The game-changing feature enables you to choose how to pay.
Whether you prefer zero down payment, zero interest, or zero fees, TRU Flex empowers you to create a payment plan perfectly aligned with your needs.

SHOP FROM EGYPT’S TOP MERCHANTS
Access a diverse network of trusted merchants across Egypt. Whether you’re shopping for everyday essentials or high-value items, TRU connects you to the best deals and experiences.

EFFORTLESS SCAN AND PAY
Simplify your checkout process with TRU’s easy scan-and-pay feature.
Complete your transactions quickly and securely with just a few taps.

DAILY EXCLUSIVE OFFERS
Save more every day with new deals and promotions tailored for you.

Manage your finances the right way.. It’s not right unless it’s TRU!

Download TRU now


Under supervision and regulation of FRA
Consumer Finance License Number 36, year 2022
Updated on
May 3, 2026

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
No data shared with third parties
Learn more about how developers declare sharing
This app may collect these data types
Location, Personal info and 7 others
Data is encrypted in transit
You can request that data be deleted

Ratings and reviews

4.0
9.38K reviews
moatz abdelkarim
April 10, 2026
They give small credit limit no matter ur income, and there's no option to increase it.
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ahmed ibrahim
February 15, 2026
not useful at all ..applied & rejected without telling me the reason so deleted again... what a waste of time unfortunately
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TRU Finance
February 16, 2026
Hi Ahmed, We sincerely apologize for the inconvenience you experienced while using the application. Please send us your phone number along with the details of your inquiry to the following email address: hello@trufinance.app, and we will respond to you as soon as possible.
Khaled Khalifa
August 5, 2022
Daily calls from customer service that the contract I signed has been lost and they need me to go to the company's headquarters to sign a new contract. And what is my fault.. All you have is to pay my installments, but I am not required to sign a new contract.. One of the worst apps ever. Every day, every second, every hour, a message and e-mail reminding you to pay a week in advance. something disgusting . Add to that, I was surprised by a message on the application stating that the balance is0
26 people found this review helpful
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What’s new

Smoother Payments. Better Control 🚀
Manage your payments, explore clearer details, and settle your plans with ease.
Content rating
Everyone
Learn more

App support

About the developer
Financial Technologies SAE
hello@trufinance.app
28 El Falaki Street, Magles el Shaab Cairo القاهرة Egypt
+20 10 00033481

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