Nudge: Improving Decisions About Health, Wealth, and Happiness

Cass R. Sunstein · Richard H. Thaler

jun 2008 · Ascent Audio · Narrado por Sean Pratt

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From the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions-for fans of Malcolm Gladwell's Blink and Daniel Kahneman's Thinking Fast and Slow. Every day we make choices-about what to buy or eat, about financial investments or our children's health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible "choice architecture" to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.

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Cass R. Sunstein is the Robert Walmsley University Professor at Harvard Law School. He is the author of Nudge (with Richard H. Thaler), Noise (with Daniel Kahneman and Olivier Sibony), The World According to Star Wars, and Wiser (with Reid Hastie).

Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, is the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business.