創新,就要這樣!: 大師輕鬆讀 NO.17

· 大師輕鬆讀 Book 17 · 大師輕鬆讀股份有限公司
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62
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大師輕鬆讀 NO.17(中英對照)

Driving Growth Through Innovation — How Leading Firms Are Transforming Their Futures

創新,是企業成長的唯一絕佳之法,就是提供顧客一些新東西。創新的結果也是顯而易見的,因為既有顧客與新顧客會為此向你買更多的東西,導致公司營收增加。這也是不論企業進行何種改造,或仔細調整營運效率,都無法造成與創新等量齊觀的影響力。老實說,除了不斷創新外,企業無法藉由其他策略使營收與利潤穩定地成長。


Copyright ? 2015 by Summaries.Com

About the author

原創作者簡介:

羅伯特.塔克 (Robert Tucker)╱為創新資源(The Innovation Resource)顧問公司創辦人與總裁,該公司以研究企業創新見長。塔克博士曾擔任加州大學洛杉磯分校助理教授及企管顧問工作逾15年,演講邀約不斷。著有《創新者的秘密武器》(Winning the Innovation Game,中國生產力中心出版)、《未來贏家》(Managing the Future,天下文化出版)及《價值革命》(The Value Revolution)等書。

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