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原創作者簡介：
康斯提諾斯．馬凱斯 (Constantinos Markides)╱是倫敦商學院（London Business School）的策略和國際管理學教授，著有多本著作和文章，包括《步步登天》（All the Right Moves）和《未來經濟的策略性思維》（Strategic Thinking for the Next Economy）。
保羅．哲羅斯基 (Paul Geroski)╱直到最近都在倫敦商學院教授經濟學，目前擔任英國競爭力委員會（U.K. Competition Commission）主席。專精研究領域為創新、競爭策略和競爭政策。
康斯提諾斯．馬凱斯 (Constantinos Markides)╱是倫敦商學院（London Business School）的策略和國際管理學教授，著有多本著作和文章，
保羅．哲羅斯基 (Paul Geroski)╱直到最近都在倫敦商學院教授經濟學，
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