從顧客身上偷點子: 大師輕鬆讀 NO.219

· 大師輕鬆讀 Book 219 · 大師輕鬆讀股份有限公司
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61
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About this ebook

大師輕鬆讀 NO.219(中英對照)

Outside Innovation

托瓦茲開放原始碼成就世界級作業系統Linux以來,有愈來愈多廠商發現,顧客可能才是最偉大的創意大師。開放「局外人」進來「攪局」,或許是最聰明的決定。顧客的才華、習性與影響力都是創意源頭,要偷到這些點子,還得有兩把刷子才行!


Copyright ? 2015 by Summaries.Com

About the author

原創作者簡介:

派翠西亞.賽柏 (Patricia Seybold)╱畢業於美國高得學院(Goddard College),創辦顧問公司「派翠西亞賽柏集團」(The Patricia Seybold Group)並兼任執行長,該公司專精領域在預測未來的新顧客需求。賽柏與多家《財星》1,000大企業密切合作,擔任這些企業的顧問,並且是烏干達創立「非洲農村女子大學」(African Rural University for Women)創校成員之一,著作有《e網打盡》(Customers.com)與《顧客革命》(The Customer Revolution)等。

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