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About the author
原創作者簡介：
艾爾．賴茲 (Al Ries)╱Ries＆Ries行銷公司總裁，為知名行銷專家，並享有「市場行銷導師」美譽。知名著作有：《行銷戰爭》（Marketing Warfare）、《逆思考行銷》（Bottom-up Marketing）、《「馬」上成功》（Horse Sense）、《行銷大師法則》（The 22 Immutable Laws of Marketing）等。
艾爾．賴茲 (Al Ries)╱Ries＆Ries行銷公司總裁，為知名行銷專家，
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