新興市場數位發展機會特輯-數位通路發展現況與機會

· 資策會產業情報研究所
eBook
110
Pages

About this eBook

本冊專書為《新興市場數位發展特輯─數位通路發展現況與機會》,探討新興八國的數位通路發展概況。數位通路一般可理解為電子商務,但本冊專書探討的領域以終端產品面向消費者的零售通路為主,除了利用市場資料探討個別國家在數位通路相關基礎(如法規或金、物流服務等)是否建構完善之外,也探討各地消費者之購物習性如何影響當地數位通路的成長。在搜集並分析數位通路本身發展之外,本冊專書另探討數位通路在新興市場的崛起,能為我國外銷導向的各類業者帶來哪些機會,預期透過數位通路建構的產銷合一理念,將可為我國產品創造另一種新式拓銷管道,故本專書除了數位通路業者外,亦適合產品以外銷為導向之業者,作為研擬未來發展策略之參考。

Rate this eBook

Tell us what you think.

Reading information

Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Centre instructions to transfer the files to supported eReaders.