活动策划与执行大全:文案创意+执行步骤+技巧案例(新媒体版)

· 清华大学出版社(崧博)
1.0
1 review
eBook
248
Pages

About this eBook

本书是一本新媒体版的活动策划与执行大全,书中从两条线进行专业讲解:


一条是技巧线,从垂直深度,介绍活动文案的创意、编写、策划、推广、执行等方法。


一条是案例线,从横向宽度,介绍了微信朋友圈、微信公众号、新媒体平台、电商经营等移动互联网时代的新颖案例。


意在帮助读者朋友从新手成为活动策划与执行高手,快速、高效完成公司的活动策划与执行。


本书适合活动策划、方案执行的相关人士,特别是新媒体从业人员。

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