軟文營銷實戰寶典:品牌推廣+人氣打造+實戰案例

· 清華 Book 419 · 崧燁文化(崧博)
Ebook
330
Pages

About this ebook

本書專注於軟文創意寫作與營銷的實戰寶典,核心就是幫助企業通過軟文營銷來樹立品牌的知名度,實現更多利潤。 《軟文創意寫作與營銷實戰寶典》共分為11章,對軟文營銷的概念、文案標題的撰寫、文案開頭的寫法,文案內容的選取、文案寫作技巧、文案寫作創意妙招,推廣文案的技巧,文案營銷的策略、文案營銷的整合、文案寫作和營銷的誤區,以及十大熱門行業文案案例等進行詳細的介紹,讓讀者快速入手,寫好文案,做好軟文推廣,讓營銷事半功倍。 《軟文創意寫作與營銷實戰寶典》結構清晰,邏輯明確,案例豐富,是一本實戰性強、可操作且行之有效的文案營銷寶典,適合從事軟文營銷工作的相關人員閱讀。

Rate this ebook

Tell us what you think.

Reading information

Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.