100 Things Every Presenter Needs to Know About People

Susan Weinschenk

may 2012 · New Riders

Acerca de este libro electrónico

Every day around the world millions of presentations are given, with millions of decisions hanging in the balance as a result. Do you know the science behind giving a powerful and persuasive presentation? This book reveals what you need to know about how people listen, how people decide, and how people react so that you can learn to create more engaging presentations. No matter what your current skill level, whether beginner or polished, this book will guide you to the next level, teaching you how to improve your delivery, stance, eye contact, voice, materials, media, message, and call to action.

Learn to increase the effectiveness of your own presentations by finding the answers to questions like these:

• What grabs and holds attention during a presentation?

• How do you choose the best media to use?

• What makes the content of a presentation stick?

• How do people react to your voice, posture, and gestures?

• How do people respond to the flow of your message?

• How do you motivate people to take action?

These are just a few of the questions that the book answers in its deep-dive exploration of what you need to know about people to create a compelling presentation.

Acerca del autor

Susan Weinschenk (Edgar, WI) has a Ph.D. in Psychology, and over 30 years of experience applying psychology to the design of communication and online interactions. She is a consultant to Fortune 1000 companies and has written 5 books. Her two most recent are: 100 Things Every Designer Needs to Know About People, which followed Neuro Web Design: What makes them click?, both published by New Riders. Susan presents at national and international conferences, including South by Southwest, the Conversion Conference, and the Usability Professionals Association. Fortune 1000 companies bring her onsite for presentations, and she runs a popular blog: whatmakesthemclick.net