Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company

Norm Johnston

2015年9月 · Springer

關於本電子書

Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.

關於作者

Laurent Burman Jeffrey Cole Jim Downing Curtis Hecht Jeffrey Roers Caspar Schlickum Vikesh Shah Nathan Summers Brian Wong