An Insider's Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries

Florian Kaefer

mar 2021 · Springer Nature

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This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.

Acerca del autor

Florian Kaefer is the founder and editor of The Place Brand Observer (PlaceBrandObserver.com), the leading online magazine and knowledge hub on place reputation and the branding of cities, regions, destinations and counties. Florian is an accredited journalist (Germany) and holds a PhD in Management Communication from the University of Waikato, New Zealand.