Be a Sales Superstar: 21 Great Ways to Sell More, Faster, Easier in Tough Markets

Brian Tracy

вер 2003 · Berrett-Koehler Publishers

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Brian Tracy shares the most important principles for sales success he has discovered in 30 years of training more than a half million sales professionals in 23 countries. Based on Tracy’s detailed discussions with top salespeople and his keen observation of their methods, as well as his own experiences as a record-breaking salesman, these guidelines address both the inner game of selling—the mental component—and the outer game of selling—the methods and techniques of actually making the sale. Concise and action-oriented, Be a Sales Superstar is a handbook for busy sales professionals, providing key ideas and techniques that will immediately increase your effectiveness and boost your results. Brian Tracy shows you how to: • Get more and better appointments, easier; • Build high rapport in the first few minutes; • Make better, more effective sales presentations • Close more sales faster than ever before Apply Tracy’s 21 great ways to be a superstar salesperson, and your success in selling will become unlimited.

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Brian Tracy is the top sales trainer in the world today. He has taught more than 500,000 salespeople his techniques, in over 500 companies. He has written 26 books and produced more than 300 audio and video programs, some of which have been translated into as many as 20 languages and are offered in 38 countries. His training programs are used by thousands of individuals in some of the biggest companies in the world (International Paper, Chevron, Bell Atlantic, A. E. DuPont, Apple, Royal Bank of Canada, US Army, and hundreds of others).