Built to Sell: Creating a Business That Can Thrive Without You

John Warrillow

abr 2011 · Distribuido por Penguin

Acerca de este libro electrónico

According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable: * Teachable: focus on products and services that you can teach employees to deliver. * Valuable: avoid price wars by specialising in doing one thing better than anyone else. * Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

Calificaciones y opiniones

Me hizo ver todos los errores que he cometido en mi empresa por centrarme en vender a mis clientes y no en vender mi empresa. La clave de la libertad se encuentra en hacer que tu empresa crezca sostenidamente sin uno mismo.

Awesome book! I't's a great tool from entrepreneurs to sharks ;) I'd ike that this book and related material would be written in spanish and other idioms in order that more people can access to this knowledge. Thks all of you , Thks Jown W. Regards from Mexico

Me dio una perspectiva muy diferente de como hacer negocios y como formar un equipo de alto desempeño. Muy recomendable.

Acerca del autor

John Warrillow is the author of Built To Sell: Turn Your Business Into One You Can Sell. Throughout his career as an entrepreneur, John has started and exited four companies. Most recently he transformed Warrillow & Co. from a boutique consultancy into a recurring revenue model subscription business, which he sold to The Corporate Executive Board (NASDAQ: EXBD) in 2008. He is the author of Drilling for Gold and in 2008 was recognized by BtoB Magazine's "Who's Who" list as one of America's most influential business-to-business marketers.