מידע על הספר הדיגיטלי הזה
Changemaking takes a fresh look at managing change. Focusing on tactics rather than strategy, the book is for those who carry out the practical day-to-day work of supporting and sustaining change. It focuses on the details, and provides the needed toolkit: materials that readers can refer to, draw on, and adapt. These include checklists, templates, questionnaires, tactics, FAQs, talking points, e-mails, and other resources. Short case histories illustrate what can go wrong and how it can be made to go right.
The book provides a framework of seven factors that summarize the conditions, resources, and processes that support successful change. It also offers specific guidance on processes that are often employed to move a change initiative forward, including making the case for change, managing employee focus groups, and developing FAQ (Frequently Asked Question) guides. The 50 resources are designed to provide a starting-point for readers to adapt and use in their own organizations. Develop the materials to reflect your own goals and needs, and deploy them as you support your own change initiative
The book provides a framework of seven factors that summarize the conditions, resources, and processes that support successful change. It also offers specific guidance on processes that are often employed to move a change initiative forward, including making the case for change, managing employee focus groups, and developing FAQ (Frequently Asked Question) guides. The 50 resources are designed to provide a starting-point for readers to adapt and use in their own organizations. Develop the materials to reflect your own goals and needs, and deploy them as you support your own change initiative
על המחבר
Richard Bevan was educated at Oxford University and Manchester Business School. After early experience in manufacturing management, he worked for Towers Perrin (now Towers Watson) in Europe, Australia, and the US, including five years leading the firm's worldwide communication consulting practice.In 1995, he started his own firm, C2K Consulting, advising clients on organizational communication and change management. He was also an external faculty member for the University of Washington Executive MBA program, where he developed and taught a course in managing change.The approaches that he has developed and applied as a leader, consultant, and educator have provided the framework for Changemaking. He currently serves on the Board of Advisors for ROI Communication and as strategic communication advisor for Elliott Avenue Associates.
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