ამ ელწიგნის შესახებ
Bringing together more than twenty researchers in strategic management, human resources management and marketing, Collective Dynamics and Territories offers, through nine territorial issues (innovating and regenerating territories, building environmental action, attracting and retaining talent, etc.), insights into the conditions and modalities for developing collective dynamics within territories.
The success of local collective dynamics depends on support for the actors involved, from situation analysis to problem definition, including idea generation, selection, implementation and evaluation. This book offers a comprehensive, systemic and operational vision for analyzing and acting on collective territorial dynamics.
ავტორის შესახებ
Anne Albert-Cromarias is Senior Lecturer of Strategic Management at ESC Clermont Business School and researcher at CleRMa, France.
Thérèse Albertini is Professor of Marketing at the University of Corsica, France.
Patrice Terramorsi is Senior Lecturer of Human Resources at the University of Corsica, France.
