Communicating in Crisis: [a Theoretical and Practical Guide to Crisis Mangement]
Transaction Publishers
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94
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About this ebook
Referring to corporate crisis case studies from product rumors to actual contamination (e.g. of Tylenol), two French consultants discuss how to apply their theoretical framework to appropriate communication strategies. Originally published as (1997). Lacks an index. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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