Wal-Mart—long the target of local businesses, labor advocates, and environmentalists who deplore its outsourced, big-box methods—has embraced an unprecedented green makeover, which is now spreading worldwide. The retail giant that rose from Sam Walton's Ozarks dime store is leveraging the power of 200 million weekly customers to drive waste, toxics, and carbon emissions out of its stores and products. Neither an act of charity nor an empty greenwash, Wal-Mart's green move reflects its river guide's simple, compelling philosophy: that the most sustainable, clean, energy-efficient, and waste-free company will beat its competitors every time. Not just in some distant, utopian future but today.
From energy conservation, recycling, and hybrid trucks to reduced packaging and partnerships with environmentalists it once met only in court, Wal-Mart has used sustainability to boost its bottom line even in a tough economy—belying the age-old claim that going green kills jobs and profits. Now the global apparel business, the American dairy industry, big agriculture, and even Wall Street are following Wal-Mart's lead, along with the 100,000 manufacturers whose products must become more sustainable to remain on Wal-Mart's shelves. Here Pulitzer Prize winner and bestselling author Edward Humes charts the course of this unlikely second industrial revolution, in which corporate titans who once believed profit and planet must be at odds are learning that the best business just may be a force of nature.
Edward Humes is the author of ten critically acclaimed nonfiction books, including Eco Barons, Monkey Girl, Over Here, School of Dreams, Baby E.R., Mean Justice, No Matter How Loud I Shout, and the bestseller Mississippi Mud. He has received the Pulitzer Prize for his journalism and numerous awards for his books. He has written for the New York Times, the Los Angeles Times, Los Angeles Magazine, and Sierra. He lives in California.
Pulitzer Prize-winner Edward Humes offers readers an eye-opening look at the remarkable philanthropists and visionaries who are devoting their lives to saving the earth from overdevelopment and destruction. In Eco Barons, Humes, the bestselling author of Mississippi Mud and Monkey Girl, gives us fascinating portraits of extraordinary men and women who are dedicated to humankind’s survival—as important a contribution to the environmental cause as Al Gore’s An Inconvenient Truth. As the New York Times points out, “Humes’s urgent message is clear: We must all strive to become ‘eco barons’ in our own right if we are to save Planet Earth.”
The Urban Farmer is a comprehensive, hands-on, practical manual to help you learn the techniques and business strategies you need to make a good living growing high-yield, high-value crops right in your own backyard (or someone else's). Major benefits include:
Low capital investment and overhead costs Reduced need for expensive infrastructure Easy access to markets
Growing food in the city means that fresh crops may travel only a few blocks from field to table, making this innovative approach the next logical step in the local food movement. Based on a scalable, easily reproduced business model, The Urban Farmer is your complete guide to minimizing risk and maximizing profit by using intensive production in small leased or borrowed spaces.
Curtis Stone is the owner/operator of Green City Acres, a commercial urban farm growing vegetables for farmers markets, restaurants, and retail outlets. During his slower months, Curtis works as a public speaker, teacher, and consultant, sharing his story to inspire a new generation of farmers.
Cheap fashion has fundamentally changed the way most Americans dress. Stores ranging from discounters like Target to traditional chains like JCPenney now offer the newest trends at unprecedentedly low prices. Retailers are producing clothes at enormous volumes in order to drive prices down and profits up, and they’ve turned clothing into a disposable good. After all, we have little reason to keep wearing and repairing the clothes we already own when styles change so fast and it’s cheaper to just buy more.
But what are we doing with all these cheap clothes? And more important, what are they doing to us, our society, our environment, and our economic well-being?
In Overdressed, Cline sets out to uncover the true nature of the cheap fashion juggernaut, tracing the rise of budget clothing chains, the death of middle-market and independent retailers, and the roots of our obsession with deals and steals. She travels to cheap-chic factories in China, follows the fashion industry as it chases even lower costs into Bangladesh, and looks at the impact (both here and abroad) of America’s drastic increase in imports. She even explores how cheap fashion harms the charity thrift shops and textile recyclers where our masses of clothing castoffs end up.
Sewing, once a life skill for American women and a pathway from poverty to the middle class for workers, is now a dead-end sweatshop job. The pressures of cheap have forced retailers to drastically reduce detail and craftsmanship, making the clothes we wear more and more uniform, basic, and low quality. Creative independent designers struggle to produce good and sustainable clothes at affordable prices.
Cline shows how consumers can break the buy-and-toss cycle by supporting innovative and stylish sustainable designers and retailers, refashioning clothes throughout their lifetimes, and mending and even making clothes themselves.
Overdressed will inspire you to vote with your dollars and find a path back to being well dressed and feeling good about what you wear.
Written by three experts from the field, The Hardware Startup takes you from idea validation to launch, complete with practical strategies for funding, market research, branding, prototyping, manufacturing, and distribution. Two dozen case studies of real-world startups illustrate possible successes and failures at every stage of the process.
Validate your idea by learning the needs of potential usersDevelop branding, marketing, and sales strategies early onForm relationships with the right investment partnersPrototype early and often to ensure you're on the right pathUnderstand processes and pitfalls of manufacturing at scaleJumpstart your business with the help of an acceleratorLearn strategies for pricing, marketing, and distributionBe aware of the legal issues your new company may face