Edzard Ernst, based at the University of Exeter, is the UK’s first professor of complementary medicine.
Best-selling author and science journalist Simon Singh lives in London. His books include Fermat’s Last Theorem, The Code Book, and Big Bang.
Treatments like homeopathy, acupuncture and chiropractic are widely available and considered reputable by many. Ever more bizarre therapies, from naturopathy to nutraceuticals, ear candling to ergogenics, are increasingly favoured. Endorsed by celebrities and embraced by the middle classes, alternative medicine's appeal is based on the spurious rediscovery of ancient wisdom and the supposedly benign quality of nature. Surrounded by an aura of unquestioning respect and promoted through uncritical airtime and column inches, alternative medicine has become a lifestyle choice. Its global market is predicted to be worth $5 trillion by 2050.
Suckers reveals how alternative medicine can jeopardise the health of those it claims to treat, leaches resources from treatments of proven efficacy and is largely unaccountable and unregulated. In short, it is an industry that preys on human vulnerability and makes fools of us all.
Suckers is a calling to account of a social and intellectual fraud; a bracing, funny and popular take on a global delusion.