Entrepreneurial Decision-making: Individuals, Tasks and Cognitions

Name: Entrepreneurial Decision-making: Individuals, Tasks and Cognitions
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Veronica Gustafsson

Jan 2006 · Edward Elgar Publishing

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This fascinating book aims to provide a deeper understanding of the decision-making processes of entrepreneurs. This is achieved via a comparison of entrepreneurial individuals with different levels of expertise in contexts with varying degrees of potential for entrepreneurial success.

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Veronica Gustafsson, Uppsala University, Sweden

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