Envoping: Or Interacting with the Operating Environment During the ''Age of Regulation''

Fady J. Rahmé

maio de 2013 · Xlibris Corporation

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The operating environment is changing faster than ever before, and is threatening business survival. Regulators and Public opinion have become major stakeholders for an increasing number of industries. The 21st century will be the Time of Regulators and ever greater change within corporations. What appears to be a particular challenge for highly regulated firms (Tobacco, Pharmaceutical, Petroleum, and Telecom) will be, in a very near future, a major issue for most companies. The business leaders feel it and rank this "change" as the number one threat to their business. They seek a solution. This book offers one under the name of "EnvOping" or managing the interaction with the Operating Environment of Corporations. It is a new approach of Corporate Affairs and Communication (CA&C) that moves this department from a marginal consulting role to a core function at the heart of the corporation's management, from a technique to a science that can be taught in universities. The book is a mixture of theories and live examples taken from the author's 30 years of professional experience and provides the tools to structure the role of the EnvOping manager. It allows managers to look to the future and the coming changes with more confidence

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Over the past three decades, Fady Rahmé has worked in diff erent functions in Europe, the Middle East and Africa, understanding and analyzing the Operating environment and managing the interaction within it. He was a journalist (1980-1987), then an Analyst of Political and Financial Risks (1988-1990) before holding various consulting and operational positions in Marketing, Strategic Communication and Business Development for a variety of Multinationals and SMEs. (1991-2005). Since 2006 he is Regional Vice-President in charge of Corporate Aff airs and Communication and Compliance at Japan Tobacco International. He holds a Master’s Degree in Public and Private Law from the St Joseph University in Beirut and completed Post Graduate studies in Political Sciences at the Institut d’Etudes Politiques de Paris. He has also attended the International Executive Program of Management at INSEAD.