About this ebook
Adopting an integrated and interdisciplinary approach, the contributors examine a diverse selection of topics and share their research and exploratory investigations to frame their implications and outcomes. The volume reflects upon the wide-ranging conceptual approaches to the subject of tourism and includes varying paradigms and perspectives on the core elements of the tourism sector. The overall thrust of the book is to provide a required critical depth to tourism studies and to guide the reader through the fundamental themes of tourism, destination marketing, branding, and management.
About the author
Bindi Varghese, PhD, is an Associate Professor affiliated with Christ University, Bengaluru, Karnataka, India. As an academician and tourism professional, she has over 15 years of academic and industrial experience. She has served at many educational institutions in South India and has served as a national and international expert for a decade at several educational institutions of India. She is actively associated with the Indian Tourism Congress (ITC) and the Kerala Development Society (KDS), New Delhi. Dr. Varghese is also an issue editor for ATNA: Journal of Tourism Studies, published by Christ University. She has written extensively for national and international peer-reviewed journals and is very well recognized in the academic circle in India. She has authored a book on medical tourism in India and has also contributed chapters to edited books and has published several articles in areas of destination management, governance, medical tourism, e-tourism, etc.
