Exit Path: How to Win the Startup End Game

Touraj Parang

gush 2022 · McGraw Hill Professional

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An exit strategy, if implemented early, is the surprising secret to ultimate startup success. Find out why—and how to develop one—in this comprehensive, practical guide from veteran Silicon Valley dealmaker Touraj Parang.

In 2008, Touraj Parang's award-winning startup, Jaxtr, had 10 million users, raised nearly $20 million from top-tier Silicon Valley investors, and seemed poised to sail straight through the Great Recession. But, by January of 2009, Jaxtr’s only hope for survival was to find a buyer—sadly, it was too late for that.

In Exit Path, Touraj draws on the lessons learned from that chaotic experience and the extraordinary successes that followed once he (and the entrepreneurs he advises) made creating and executing an exit strategy a top priority. For too long entrepreneurs have been failing to establish the requisite relationships and properly prepare for the most important milestone in their life cycle: a sale to an acquirer. But in today’s hyper competitive and interconnected business world, that is no longer an option. In this first-of-its-kind, comprehensive guide, you'll discover the surprising reasons few startups succeed while many fail—and you’ll learn that implementing an exit strategy early will empower you to take charge of your startup’s ultimate fate, maximizing its potential for success while mitigating the risks of failure.

Arranged in four sequential parts, Exit Path walks you through actionable steps to devise and execute an effective exit strategy, starting with a fresh new perspective on the critical importance of creating a viable sale option for your startup. You'll learn why creating your exit strategy is necessary well before you're contemplating an exit, regardless of the stage of your startup. You’ll also discover how to create your own exit plan, how to make your plan a reality through personal and business relationships, and how to approach and negotiate with acquirers for an outcome best aligned with your values and ambitions should the need arise.

Whether you are an entrepreneur, investor, or advisor, the expert advice and insights in Exit Path will inspire you to take charge of your startup’s destiny and unlock its strategic potential and options over time.

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Touraj Parang is the Chief Operating Officer at Serve Robotics, an innovative robotic delivery startup in Silicon Valley, and an Operating Partner at Pear VC, a top-tier early-stage venture capital firm. As Vice President of Corporate and Business Development at GoDaddy, he led M&A and strategic partnerships for several business units. Parang has founded and sold several startups and has participated in evaluation, negotiation, and execution of hundreds of M&A, strategic partnership, and venture financing transactions valued at more than $5 billion.