FUNDAMENTALS OF ENTREPRENEURSHIP

SANGRAM KESHARI MOHANTY

сту 2005 · PHI Learning Pvt. Ltd.

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Designed primarily as a textbook for undergraduate students of commerce, this accessible and easy-to-read text gives a clear exposition of the theory and practice of entrepreneurship. It exposes the readers to the entrepreneurial culture and industrial growth in India. The intricate theories involved in entrepreneurship are explained in a step-by-step manner, supported by a large number of tables and figures. The thorough discussion on promotion of venture and raising of funds is aimed at enabling the potential entrepreneurs to set up and successfully manage their own small business units. Separate chapters on Women Entrepreneurship and Rural Entrepreneurship make this text a class apart. Besides undergraduate students of commerce, students of management and EDP trainers will also find this text extremely useful. Above all, all those who are interested in and enthusiastic about setting up their own small units will find the book quite handy.

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SANGRAM KESHARI MOHANTY is a Faculty Member at Institute of Entrepreneurship Development, Bhubaneswar (Orissa). Earlier, he was Head, Department of Economics at Mangala Mahavidyalaya (affiliated to Utkal University), Puri (Orissa). With over 25 years of teaching experience, Mr. Mohanty is an Accredited Trainer-Motivator in Entrepreneurship Development Training Programme and an empanelled expert in the National Pool of Experts of National Institute for Entrepreneurship and Small Business Development (NIESBUD), New Delhi. He has to his credit several research articles published in various news-papers and journals and has presented many papers in national level seminars and workshops.