Focusing on the example: ARTE

Andreas Lorek · Antonia Havadi-Nagy · Bettina Schulte · Carine Fernandez · Virginie Gauthier · Denis Couvreur

ene 2004 · GRIN Verlag

Acerca de este libro electrónico

Seminar paper from the year 2002 in the subject Business economics - Business Management, Corporate Governance, grade: 9/10, Hogeschool Zeeland (Business Economics), course: Organisation/Management, language: English, abstract: Due to our group members, we were not only searching for an organisation, which is present in France and Germany, no – we were searching for an organisation with a Franco German identity. Besides, ARTE, as a European Cultural Channel, does not only focus on crosscultural communication and management within France and Germany, but also within the whole of Europe. But choosing ARTE made us deal with quite a few challenges, as ARTE is an organisation consisting of complexity and sophisticated structures. Therefore we divided our work in four parts in order to make it as understandable as possible: First, we will introduce the organisation by giving a comprehensive overview, particularly focusing on the history and the different steps of development. After the second part, the theoretical frame, we will use the third detailed part to analyse the organisation ARTE using the knowledge of the given theory. The fourth part will deal with several problems ARTE has to face with and possible advices connected with the conclusion.