Food marketing exposure and power and their associations with food-related attitudes, beliefs and behaviours: a narrative review

Feb 2022 · World Health Organization

About this eBook

This narrative review, published by the World Health Organization, examines the impact of food marketing exposure and power on food-related attitudes, beliefs, and behaviors. It highlights the prevalence of food marketing globally, particularly its focus on promoting unhealthy food options. The review synthesizes evidence from content analysis and consumer research studies conducted between 2009 and 2020, exploring how marketing strategies affect consumer preferences and behaviors, especially among children. The publication aims to inform WHO guidelines on restricting food marketing to protect public health and promote healthier dietary practices. The intended audience includes policymakers, researchers, and public health professionals interested in nutrition and food safety.