Global Sustainability: 21 Leading CEOs Show How to Do Well by Doing Good

Mark Lefko

noy 2016 · Morgan James Publishing

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Smart business leaders care about Sustainability. It’s not just good PR—it’s good business, and a growing number of leading CEOs are embracing it.

Mark Lefko’s Global Sustainability examines this vital subject from the perspective of today’s most influential business leaders. Global Sustainability means ensuring that everyone on Earth has what they need to survive and thrive. But in order for this to be feasible—and sustainable—businesses need to be able to turn a profit. Lefko shares profound insights gleaned from his one-on-one interviews with business leaders of all stripes, from the CEOs of Global Multinationals, Fortune 50 giants to visionaries leading plucky startups. Learn from these CEOs and others: Sir Richard Branson-Virgin Group, Paul Polman-Unilever, Ann Sherry-Carnival Australia, Feike Sijbesma-DSM, David MacLennan-Cargill, Marc Benioff-Salesforce. In exclusive interviews, these 21 leading CEOs explain:

How the Global Sustainability movement is shaping the growth of the most profitable companies around the world

How your company can participate fully in this movement—and profit from your participation

How your guiding ethical principles shape your company’s identity ... and why they’re vital to your survival

Global Sustainability is about more than just doing good; it’s about doing well by doing good.

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Mark Lefko has coached and mentored more than 100 CEOs and company presidents, bringing with him 35 years of real-world C-level business experience. A thought leader in the fields of leadership and sustainability, Lefko is known for his high-energy and insightful speaking engagements. As the Founder and CEO of The Lefko Group, one of the nation's leading facilitation firms for corporate retreats and industry peer groups, he has led countless strategic planning retreats, corporate think tanks, industry roundtables and sustainability peer groups. He has served as a visiting faculty member at the Business School for Entrepreneurs in Kuala Lumpur, where he taught business owners how to increase their company’s market value. His first book, “Unlock the Power of Your Team,” is a guide to building better, more productive business teams. With his second book, Global Sustainability, he aims to inspire executives to rally around the theme of doing well by doing good. He lives in Los Angeles, California. Mark Lefko’s Website: www.marklefko.com