Green Entrepreneur Handbook: The Guide to Building and Growing a Green and Clean Business

Eric Koester

abr 2016 · CRC Press

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Written by a practicing business attorney with startup experience in the environmental and technology sectors, this comprehensive handbook assists entrepreneurs in tackling the wide variety of opportunities to go green. A one-stop resource for entrepreneurs, it helps readers incorporate clean technology, environmental practices, and green business approaches into the work environment. The book discusses how to sell to utilities, explores fundraising outlets for green businesses, covers government incentives, presents key startup tools aimed at green businesses, and addresses challenges of many new businesses, such as raising money and making sales. Additional resources are available on the book's website.

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Eric Koester is general counsel of Appature Inc. and a former business attorney with Cooley LLP. He has started three businesses focused on environmental and technology consulting, website design, and mobile software. He is also the author of What Every Engineer Should Know About Starting a High-Tech Business Venture (CRC Press, 2009). Eric graduated from the business school at Marquette University and the George Washington University School of Law.

All of the author's proceeds from the sale of this book will be donated to Startup Weekend and Kiva. More information about these nonprofit organizations can be found at www.greentrepreneur.org