HBR's 10 Must Reads on Change Management (including featured article "Leading Change," by John P. Kotter)

Harvard Business Review · John P. Kotter · W. Chan Kim · Renée A. Mauborgne

2011年2月 · Harvard Business Press

關於這本電子書

Most company's change initiatives fail. Yours don't have to.

If you read nothing else on change management, read these 10 articles (featuring “Leading Change,” by John P. Kotter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organization.

HBR's 10 Must Reads on Change Management will inspire you to:

• Lead change through eight critical stages
• Establish a sense of urgency
• Overcome addiction to the status quo
• Mobilize commitment
• Silence naysayers
• Minimize the pain of change
• Concentrate resources
• Motivate change when business is good

This collection of best-selling articles includes: featured article "Leading Change: Why Transformation Efforts Fail" by John P. Kotter, "Change Through Persuasion," "Leading Change When Business Is Good: An Interview with Samuel J. Palmisano," "Radical Change, the Quiet Way," "Tipping Point Leadership," "A Survival Guide for Leaders," "The Real Reason People Won't Change," "Cracking the Code of Change," "The Hard Side of Change Management," and "Why Change Programs Don't Produce Change."

關於作者

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.