Identifying and correcting service quality problems by applying the GAP-Model - Musterstädter Golfclub e.V.

Dustin Crefeld

2011年3月 · GRIN Verlag

关于此电子书

Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Business and Information Technology School - The Entrepreneurial University Iserlohn (Sport & Event Management), language: English, abstract: This essay relates to the gap model of service quality developed by Parasuraman, Zeithaml and Berry. Nowadays it has become an important pattern of the modern service management processes. The gap model will be applied to the “Musterstädter Golfclub e.V.”