Information Media Trends in Japan 2016

Dentsu Innovation Institute

ago 2016 · ダイヤモンド社

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This book summarizes a carefully selected set of basic data to give readers an overview of the information media environment in Japan. Commentaries are provided for data in the following eight fields: Print, Broadcasting, Telecommunications, Films and Videos, Pop Culture, Games, Online Services and Advertising, including 70 charts and graphs.

This is the digest version in English of “A Research for the Information and Media Society of Japan” edited by the Media Innovation Lab, Dentsu Innovation Institute.* The original Japanese edition, which offers a wide range of data sets and in-depth commentaries for key industries, has served as a very good reference book for all those interested in grasping the landscapes of information and media industries in Japan. Published every year, the latest 2016 edition marks the 23rd publication.
The English edition is reorganized from the Japanese and has been released for the third time as an e-book, with the first release being in 2014.

* Dentsu Innovation Institute is the think-tank department of Japan’s largest advertising agency, Dentsu Inc. Media Innovation Lab conducts original and proprietary studies on a variety of fields related to media, publishes key findings and insights, and offers advisory and consulting services to the clients involved in the information and media industries.