Hug Your Customers: STILL The Proven Way to Personalize Sales and Achieve Astounding Results

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Revised and updated for the first time since original publication!

Here is the 200,000-copy staple, praised by Warren Buffett as "a gem ... I wish everyone at Berkshire would follow [Jack Mitchell's] advice--we would own the world."

If you want to put your arms around your business and bottom line, you'll want all the updated information and practices found in the landmark business bestseller, Hug Your Customers. The only way to stay in business is to have customers; the only way to increase your profit is to attract more customer visits by providing exceptional customer service. It's that simple says Jack Mitchell. Hug Your Customers shares the hands-on practical philosophy that has allowed Mitchell and his Family of Stores to thrive and excel in today's challenging retail marketplace. Filled with accessible advice, personal case studies and tips any businessperson can use, Hug Your Customers is an energizing blueprint for customer and employee retention, increased per capita spending, and groundbreaking success.
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Additional Information

Publisher
Hachette Books
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Published on
Jun 11, 2003
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Pages
302
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ISBN
9781401398040
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Language
English
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Genres
Business & Economics / Customer Relations
Business & Economics / Sales & Selling / General
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Eligible for Family Library

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On a wintry evening in 1917, university professor Earle Terry listened with guests as the popular music of the day filtered from a physics laboratory in Science Hall into a receiving set in his living room. Little did they know that one hundred years of public service broadcasting had just begun. Terry’s radio experiment blossomed into a pioneering endeavor to carry out the "Wisconsin Idea," a promise to make the university’s knowledge accessible to all Wisconsinites, in their homes, statewide, a Progressive-era principle that still guides public broadcasting in Wisconsin and throughout the nation. In 1947, television was added to this public service model with Channel 21 in Madison, produced, like radio, from the University of Wisconsin campus. By 1967, when the Public Broadcasting Act created the Public Broadcasting System (PBS) and National Public Radio (NPR), the Wisconsin stations had been broadcasting for fifty years. A history one hundred years in the making, Wisconsin on the Air introduces readers to the personalities and philosophies, the funding challenges and legislation, the original Wisconsin programming and pioneering technology that gave us public radio and television. Author Jack Mitchell, who developed All Things Considered for NPR before becoming the head of Wisconsin Public Radio, deftly maps public broadcasting’s hundred-year journey by charting Wisconsin’s transition from the early days of radio and television to educational broadcasting to the news, information, and music of Wisconsin Public Radio and Wisconsin Public Television.
If there were a single great "secret" to being an elite sales professional, surely one of the millions of attendees of Brian Tracy's sales seminars would have spilled the beans by now. There isn't a secret. But there is a set of consistently successful selling techniques that most companies don't teach their salespeople, and which most entrepreneurs and independent sales pros think they don't have time to learn. Based on more than 40 years of selling experience-in virtually all product categories and market conditions, Unlimited Sales Success shows that these proven sales skills are learnable-by anyone. Highlighting practical, time-tested principles including: * The psychology of selling: your own mindset is just as important as your customer's * Personal sales planning and time management: whether you work for yourself or someone else, great planning equals great success * Prospecting power: get more and better appointments * Consultative and relationship selling: position yourself as a partner with the account * Identifying needs accurately: you'll know how to arouse their interest and overcome objections * Influencing customer behavior: learn what triggers quick buying decisions * Closing the sale: the five best methods ever discovered * And more Unlimited Sales Success is loaded with eye-opening facts and exercises, peppered with stories of great selling techniques in action, and organized into a use-it-now approach that will help you become a top sales professional-starting today.
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