The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less!, Edition 2

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Get customers, clients, and co-workers to say "yes!" in 8minutes or less

This revised second edition by a leading expert of influencecontinues to teach a proven system of persuasion. Synthesizing thelatest research in the field of influence with real-world testedexperiences, it presents simple secrets that help readers turn a"no" into a "yes." Every secret in this book has been rigorouslytested, validated, and found reliable.

  • Learn dozens of all-new techniques and strategies forinfluencing others including how to reduce resistance torubble
  • Make people feel instantly comfortable in your presence
  • Decode body language, build credibility, and be persistentwithout being a pain
  • Expert author Kevin Hogan turns the enigmatic art of influenceand persuasion into a science anyone can master

The amazing secret of The Science of Influence is itssimplicity. After you read this book you will immediatelyunderstand why people say "no" to you and learn how to turn that"no" into a "yes" from that moment on.

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About the author

Kevin Hogan is a public speaker and corporate trainer. He teaches, trains, and speaks about persuasion, influence, body language, emotional intelligence, communication, and motivation. Hogan holds a doctorate degree in psychology and has studied extensively in the fields of influence, hypnosis, and nonverbal communication. Visit KevinHogan.com.
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Additional Information

Publisher
John Wiley & Sons
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Published on
Sep 17, 2010
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Pages
320
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ISBN
9780470880715
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Language
English
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Genres
Business & Economics / Advertising & Promotion
Business & Economics / Negotiating
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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"Invisible Influence is a masterpiece in understandingthe science of influence and how to take it from convincing tocompelling. Kevin Hogan shows you in plain English how tounderstand, apply, and master the science of persuasion. The bookis brilliant— and you can be brilliantly persuasive. Buy thebook, read the book, and implement the book."
—Jeffrey Gitomer, author of The Sales Bible andThe Little Book of Leadership

"One eyebrow-raising, head-whacking, forehead-slapping techniqueafter another. Anyone whose daily life depends on influencingpeople—in other words, everyone—should read this book.Buy copies for your friends and hide it from your enemies."
—Richard Brodie, author of Virus of the Mind: TheNew Science of the Meme

"Master persuaders know that it's not really about the words youuse or the moves you make—other people get persuaded becauseof what you think and how you feel. Kevin Hoganexplains in delightfully clear detail how to make thesemaster-persuader secrets work for you. Not only that, he alsoexplains why all of this works, and he shows you the exactscientific research that proves it!"
—David Garfinkel, author of Advertising HeadlinesThat Make You Rich

"Invisible Influence is a masterpiece. It will be themaster influencer's reference book for the years to come. Invisibleinfluence is like oxygen, you can't see it, but your life dependson it. In this book, you will discover the persuasion tactics thatwill compel your clients to say yes to you—again andagain."
—Roberto Monaco, www.influenceology.com

"Dump the script—it's old news before the ink's dry. Trustyourself and use your new understanding of the ever-changingcontext to succeed. In his fascinating book, Hogan weavesestablished research findings into a handbook for successfulinfluence. The guidelines are obvious but hidden, simple butprofound. Understand them and you've mastered the complex andcrucial art of persuasion."
—William D. Crano, author of The Rules of Influence:Winning When You're in the Minority

"Many write on the topic of persuasion. Precious few genuinelyunderstand it. Kevin is one of those precious few. Read everythingyou can by him."
—Mark Joyner, founder and CEO of Simpleology,www.simpleology.com

"Invisible Influence is a masterpiece in understandingthe science of influence and how to take it from convincing tocompelling. Kevin Hogan shows you in plain English how tounderstand, apply, and master the science of persuasion. The bookis brilliant— and you can be brilliantly persuasive. Buy thebook, read the book, and implement the book."
—Jeffrey Gitomer, author of The Sales Bible andThe Little Book of Leadership

"One eyebrow-raising, head-whacking, forehead-slapping techniqueafter another. Anyone whose daily life depends on influencingpeople—in other words, everyone—should read this book.Buy copies for your friends and hide it from your enemies."
—Richard Brodie, author of Virus of the Mind: TheNew Science of the Meme

"Master persuaders know that it's not really about the words youuse or the moves you make—other people get persuaded becauseof what you think and how you feel. Kevin Hoganexplains in delightfully clear detail how to make thesemaster-persuader secrets work for you. Not only that, he alsoexplains why all of this works, and he shows you the exactscientific research that proves it!"
—David Garfinkel, author of Advertising HeadlinesThat Make You Rich

"Invisible Influence is a masterpiece. It will be themaster influencer's reference book for the years to come. Invisibleinfluence is like oxygen, you can't see it, but your life dependson it. In this book, you will discover the persuasion tactics thatwill compel your clients to say yes to you—again andagain."
—Roberto Monaco, www.influenceology.com

"Dump the script—it's old news before the ink's dry. Trustyourself and use your new understanding of the ever-changingcontext to succeed. In his fascinating book, Hogan weavesestablished research findings into a handbook for successfulinfluence. The guidelines are obvious but hidden, simple butprofound. Understand them and you've mastered the complex andcrucial art of persuasion."
—William D. Crano, author of The Rules of Influence:Winning When You're in the Minority

"Many write on the topic of persuasion. Precious few genuinelyunderstand it. Kevin is one of those precious few. Read everythingyou can by him."
—Mark Joyner, founder and CEO of Simpleology,www.simpleology.com

Praise for Covert Persuasion:

"This book is a treasure trove of ideas you can use to turn a 'no'into a 'yes' almost instantly-in any sales situation."
-Brian Tracy, speaker and author of Create Your Own Future andChange Your Thinking, Change Your Life

"Hogan is the master of persuasion. I urge you to persuade yourselfto buy this book and everything he's ever written and recorded. Itwill help you understand yourself, understand others, and succeed.This information is bankable."
-Jeffrey Gitomer, author of The Sales Bible, Little Red Book ofSelling, and Little Red Book of Sales Answers

"There's more wisdom in this book than in 500 pages on the samesubject. Whether you need to persuade your lover, your spouse, yourboss, your clients, your friends, or yourself, this powerhousecollection of mind tricks and secrets will give you the upper hand.In today's competitive world, this is the persuasion wizard'smanual you need to control circumstances and get what youwant."
-Dr. Joe Vitale, author of Life's Missing Instruction Manual andThe Attractor Factor

"When you read Hogan's writing, it feels like you're getting sageadvice from a master. Would you like other people to decide ontheir own (or so they think) to go along with your every whim? Thenthis is the book you've been looking for."
-David Garfinkel, author of Advertising Headlines That Make YouRich

"There is more practical information on the dynamics of selling andcommunication in these pages than you could ever acquire in alifetime on your own through trial and error. Take advantage of theauthors' wisdom and read this book!"
-Todd D. Bramson, Certified Financial Planner and author of RealLife Financial Planning
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