Invisible Influence: The Power to Persuade Anyone, Anytime, Anywhere

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"Invisible Influence is a masterpiece in understandingthe science of influence and how to take it from convincing tocompelling. Kevin Hogan shows you in plain English how tounderstand, apply, and master the science of persuasion. The bookis brilliant— and you can be brilliantly persuasive. Buy thebook, read the book, and implement the book."
—Jeffrey Gitomer, author of The Sales Bible andThe Little Book of Leadership

"One eyebrow-raising, head-whacking, forehead-slapping techniqueafter another. Anyone whose daily life depends on influencingpeople—in other words, everyone—should read this book.Buy copies for your friends and hide it from your enemies."
—Richard Brodie, author of Virus of the Mind: TheNew Science of the Meme

"Master persuaders know that it's not really about the words youuse or the moves you make—other people get persuaded becauseof what you think and how you feel. Kevin Hoganexplains in delightfully clear detail how to make thesemaster-persuader secrets work for you. Not only that, he alsoexplains why all of this works, and he shows you the exactscientific research that proves it!"
—David Garfinkel, author of Advertising HeadlinesThat Make You Rich

"Invisible Influence is a masterpiece. It will be themaster influencer's reference book for the years to come. Invisibleinfluence is like oxygen, you can't see it, but your life dependson it. In this book, you will discover the persuasion tactics thatwill compel your clients to say yes to you—again andagain."
—Roberto Monaco,

"Dump the script—it's old news before the ink's dry. Trustyourself and use your new understanding of the ever-changingcontext to succeed. In his fascinating book, Hogan weavesestablished research findings into a handbook for successfulinfluence. The guidelines are obvious but hidden, simple butprofound. Understand them and you've mastered the complex andcrucial art of persuasion."
—William D. Crano, author of The Rules of Influence:Winning When You're in the Minority

"Many write on the topic of persuasion. Precious few genuinelyunderstand it. Kevin is one of those precious few. Read everythingyou can by him."
—Mark Joyner, founder and CEO of Simpleology,

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About the author

KEVIN HOGAN is a public speaker and corporate trainer, teaching about persuasion, influence, body language, emotional intelligence, communication, and motivation. In the last decade, he has become a body language expert and unconscious influence expert to ABC, Fox, the BBC,the New York Times,and many others. He holds a doctoral degree in psychology and has studied extensively in the fields of influence, hypnosis, and nonverbal communication.

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Additional Information

John Wiley & Sons
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Published on
Mar 8, 2013
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Business & Economics / Advertising & Promotion
Business & Economics / Business Communication / General
Business & Economics / Management
Business & Economics / Negotiating
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Praise for Covert Persuasion:

"This book is a treasure trove of ideas you can use to turn a 'no'into a 'yes' almost instantly-in any sales situation."
-Brian Tracy, speaker and author of Create Your Own Future andChange Your Thinking, Change Your Life

"Hogan is the master of persuasion. I urge you to persuade yourselfto buy this book and everything he's ever written and recorded. Itwill help you understand yourself, understand others, and succeed.This information is bankable."
-Jeffrey Gitomer, author of The Sales Bible, Little Red Book ofSelling, and Little Red Book of Sales Answers

"There's more wisdom in this book than in 500 pages on the samesubject. Whether you need to persuade your lover, your spouse, yourboss, your clients, your friends, or yourself, this powerhousecollection of mind tricks and secrets will give you the upper hand.In today's competitive world, this is the persuasion wizard'smanual you need to control circumstances and get what youwant."
-Dr. Joe Vitale, author of Life's Missing Instruction Manual andThe Attractor Factor

"When you read Hogan's writing, it feels like you're getting sageadvice from a master. Would you like other people to decide ontheir own (or so they think) to go along with your every whim? Thenthis is the book you've been looking for."
-David Garfinkel, author of Advertising Headlines That Make YouRich

"There is more practical information on the dynamics of selling andcommunication in these pages than you could ever acquire in alifetime on your own through trial and error. Take advantage of theauthors' wisdom and read this book!"
-Todd D. Bramson, Certified Financial Planner and author of RealLife Financial Planning
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