The Mesh: Why the Future of Business Is Sharing
Lisa Gansky
Sep 2010 · Sold by Penguin
1.0star
1 review
Ebook
272
Pages
family_home
Eligible
info
About this ebook
A simple, powerful idea that's reinventing the way smart, adaptive companies do business.
Most businesses follow the same basic formula: create a product or service, sell it, and collect money. What Lisa Gansky calls "Mesh" businesses throw this model out the window. Instead, these companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. The Mesh gives companies a better understanding of what customers really want.
Already, hundreds of successful Mesh companies are redefining how we interact with the people, goods, and services in our lives. These businesses are easier to start and spreading like wildfire, from bike sharing and home exchanges to peer-to-peer lending, energy cooperatives, and open source design. Consider:
• ZipCar profits from streamlined car sharing
• Kickstarter connects artists with funding from enthusiastic supporters
• Music Gym makes finding a recording studio as easy as joining a gym
The Mesh reveals the next wave of information-enabled commerce, showing readers how to plug in and profit.
Most businesses follow the same basic formula: create a product or service, sell it, and collect money. What Lisa Gansky calls "Mesh" businesses throw this model out the window. Instead, these companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. The Mesh gives companies a better understanding of what customers really want.
Already, hundreds of successful Mesh companies are redefining how we interact with the people, goods, and services in our lives. These businesses are easier to start and spreading like wildfire, from bike sharing and home exchanges to peer-to-peer lending, energy cooperatives, and open source design. Consider:
• ZipCar profits from streamlined car sharing
• Kickstarter connects artists with funding from enthusiastic supporters
• Music Gym makes finding a recording studio as easy as joining a gym
The Mesh reveals the next wave of information-enabled commerce, showing readers how to plug in and profit.
Ratings and reviews
1.0
1 review
A Google user
- Flag inappropriate
November 19, 2012
This book reeks of collectivist themes throughout. I simply had to stop reading it. Had I known I had to be a collectivist to buy into this book I wouldn't have bought it. This book seems to be a pretentious and naive attempt at trying to capture what's going on within our present day economy, by someone who really seems to have no capacity to comprehend economic theory.
About the author
Lisa Gansky has been a founder and CEO of multiple Internet companies, including GNN and Ofoto. She currently advises and invests in several social ventures, including New Resource Bank, Squidoo, Convio, TasteBook, MePlease, Slide, Instructables, and Greener World Media. She is a cofounder of Dos Margaritas, a conservation-focused social venture. She lives in Napa, California.
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
