Mastering In-Person Event (MIPE): Beyond Virtual, A Roadmap to Success in In-Person Events

· CHROM ENTERPRISE
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Welcome to the dynamic world of event planning and execution! In this e-book, we embark on a comprehensive exploration of the intricacies of hosting successful in-person events. As we transition from the predominantly virtual experiences of recent years to the reinvigorated realm of face-to-face engagements, it's crucial to navigate this new era with confidence and innovation.

This guide is more than just a collection of insights; it's a roadmap for event professionals and organizations seeking excellence in every aspect of the event lifecycle. From the heightened expectations of attendees in the digital age to the challenges of budget constraints, venue selection, and the nuances of onsite experiences, each chapter is designed to equip you with practical strategies and valuable knowledge.

Discover the art of managing what you can see, master the intricacies of venue selection, delve into effective marketing and promotional strategies, and ensure a seamless onsite experience that reflects your organization's values. We also share inspiring quotes from Salehuddin Ayyubi related to the topics, offering additional wisdom and motivation. Explore the significance of extending engagement beyond the event, leveraging data collection for ROI, and creating year-round digital hubs for continuous content consumption.

The world of in-person events is dynamic and ever-evolving, and success lies in adapting and innovating. As you embark on this journey, consider this e-book your trusted companion—a guide that not only imparts knowledge but empowers you to elevate your events to new heights. Embrace the challenges, seize the opportunities, and let this guide be your beacon in the exciting landscape of in-person events.

Happy reading, and may your events be nothing short of extraordinary!

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關於作者

In the dynamic world of event management, one name stands out for its dedication to crafting unforgettable experiences—Mohd Najib B. Mohd Zaki. His journey is a testament to the power of expertise, continuous learning, and a passion for creating moments that linger in the hearts of attendees.

Mohd Najib's journey begins with a solid educational foundation—a Diploma in Event Management, Sales Management, Digital Photography, Electrical Studies, and Competency of Suruhanjaya Tenaga. This diverse background provides a holistic approach to his craft.

Since 2015, Mohd Najib has been a driving force in Event AV Services. Starting small with intimate gatherings like birthdays and karaoke events, he has evolved to orchestrate medium-sized seminars, conferences, and grand affairs hosting up to 10,000 individuals. His journey reflects not only growth but a deep understanding of the intricacies involved in events of all scales.

In 2022, Mohd Najib ventured into the realm of content creation, establishing a presence on YouTube, TikTok with Vlogs and Podcasts. His insightful blogs on Event Management have garnered positive feedback from fellow professionals, earning him recognition as a trusted voice in the industry. Notably, he was invited for an interview on NasionalFM in 2022, shedding light on CHROM Enterprise Event Rental Business.


With nearly 1000 events in his portfolio, Mohd Najib embarked on a writing journey in November 2023. His articles provide a unique point of view, offering practical do's and don'ts based on his rich experience. He emphasizes the evolving nature of events, acknowledging that each gathering, despite familiar names and venues, transforms with changing times and people.

Currently pursuing a Diploma in Business Administration, Mohd Najib's educational journey extends beyond certificates. It reflects a quest for new business insights, the implementation of knowledge, the generation of ideas, building networks, and seizing opportunities—all crucial elements for success in the dynamic field of event management.

Mohd Najib approaches event management with a Scorpio's passion, intensity, and keen observation. Much like the depths a Scorpio delves into, he navigates the intricacies of events, uncovering nuances that contribute to their success.

This e-book is a culmination of Mohd Najib's expertise and experiences, supported by credible sources. His commitment to providing reliable and well-researched insights ensures that readers receive valuable and trustworthy information.

Embark on the insightful journey of crafting memorable events with Mohd Najib B. Mohd Zaki—a professional dedicated to shaping the event management landscape with expertise, passion, and a discerning eye for detail.

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