The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice

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This cutting edge and comprehensive book—with contributionsfrom the star faculty of Cornell University's School of HotelAdministration—offers the latest thinking on the bestpractices and strategies for hospitality management. A must forstudents and professionals seeking to enter or expand their reachin the hospitality industry, The Cornell School of HotelAdministration on Hospitality delivers the authoritative advice youneed to:
  • Develop and manage a multinational career and become a leader inthe hospitality industry

  • Maximize profits from franchise agreements, managementcontracts, and leases

  • Understand and predict customer choices, and motivate your staffto provide outstanding service

  • Manage hospitality businesses and the real estate underlying thebusinesses

  • Control costs, coordinate branding strategy, and manageoperations across multiple locations

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About the author

Michael C. Sturman is a Professor of Management and theKenneth and Marjorie Blanchard Professor of Human Resources atCornell University's School of Hotel Administration. His currentresearch focuses on the impact of human resource management onorganizational performance and other job performance issues. He haswritten over one hundred articles, and is coauthor of ManagingQuality Service in Hospitality: How Organizations AchieveExcellence in the Guest Experience.

Jack B. Corgel is a full professor at the School of HotelAdministration and served as the first director of the school'sCenter for Hospitality Research. He consults with PKF HospitalityResearch, where he helps develop new products for the hotelindustry based on property-level financial performance.

Rohit Verma is a Professor of Service OperationsManagement at the School of Hotel Administration, and also servesas the Executive Director for the Center for Hospitality Research(CHR). He has published over fifty articles in prestigious businessjournals, written numerous CHR research reports, and routinelypresents at major industry con-ferences. He is coauthor ofOperations and Supply Chain Management for the 21st Century.

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Additional Information

John Wiley & Sons
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Published on
Mar 31, 2011
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Business & Economics / Customer Relations
Business & Economics / General
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Content Protection
This content is DRM protected.
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