The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice

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This cutting edge and comprehensive book—with contributionsfrom the star faculty of Cornell University's School of HotelAdministration—offers the latest thinking on the bestpractices and strategies for hospitality management. A must forstudents and professionals seeking to enter or expand their reachin the hospitality industry, The Cornell School of HotelAdministration on Hospitality delivers the authoritative advice youneed to:
  • Develop and manage a multinational career and become a leader inthe hospitality industry

  • Maximize profits from franchise agreements, managementcontracts, and leases

  • Understand and predict customer choices, and motivate your staffto provide outstanding service

  • Manage hospitality businesses and the real estate underlying thebusinesses

  • Control costs, coordinate branding strategy, and manageoperations across multiple locations

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About the author

Michael C. Sturman is a Professor of Management and theKenneth and Marjorie Blanchard Professor of Human Resources atCornell University's School of Hotel Administration. His currentresearch focuses on the impact of human resource management onorganizational performance and other job performance issues. He haswritten over one hundred articles, and is coauthor of ManagingQuality Service in Hospitality: How Organizations AchieveExcellence in the Guest Experience.

Jack B. Corgel is a full professor at the School of HotelAdministration and served as the first director of the school'sCenter for Hospitality Research. He consults with PKF HospitalityResearch, where he helps develop new products for the hotelindustry based on property-level financial performance.

Rohit Verma is a Professor of Service OperationsManagement at the School of Hotel Administration, and also servesas the Executive Director for the Center for Hospitality Research(CHR). He has published over fifty articles in prestigious businessjournals, written numerous CHR research reports, and routinelypresents at major industry con-ferences. He is coauthor ofOperations and Supply Chain Management for the 21st Century.

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Additional Information

Publisher
John Wiley & Sons
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Published on
Mar 31, 2011
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Pages
512
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ISBN
9781118016268
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Language
English
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Genres
Business & Economics / Customer Relations
Business & Economics / General
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Content Protection
This content is DRM protected.
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Available on Android devices
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Boyer/Verma's breakthrough text meets today's student and instructor's needs and redefines the marketplace. Their text is briefer than most, taking all of the vital core concepts and building upon them with current and fresh examples. The authors understand the importance of striking a balance by creating a book that does an even better job at covering the core concepts while also providing customers with a new product that fully addresses and approaches this course area from today's teaching and learning perspectives and actual business practices. The three unifying themes throughout the book are Strategy, Global Supply Chain, and Service Operations. Strategy will serve as an overarching framework and will be used in each chapter to present students with an alternative approach to specific challenges. The authors uses examples from non-US companies and/or organizations in each chapter to incorporate Service Operations in the book. They also show that even some of the largest manufacturing companies today have extensive service activities such as customer support and product development. The Global Supply Chain theme will allow students to see how products move through different companies and countries with Boyer/Verma's use of real world examples throughout his text. In addition the robust Cnow course allows instructors and students to go beyond the printed text to get the most from this exciting operations management program.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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