Never Run Out of Cash: The 10 Cash Flow Rules You Can't Afford to Ignore

Philip Campbell

ene 2004 · Grow and Succeed Publishing

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The single biggest reason the small business failure rates are so incredibly high today is this once simple fact: Most business owners don't really know what is going on with their most valuable asset - their cash. This easy-to-read, step-by-step guide reveals the secret that will transform the way the reader manages his business forever. You will be surprised how fast and easy it is to take control of cash flow . . . and a business.

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Philip Campbell is an experienced CFO and author of the book A Quick Start Guide to Financial Forecasting:Discover the Secret to Driving Growth, Profitability, and Cash Flow and the book Never Run Out of Cash: The 10 Cash Flow Rules You Can t Afford to Ignore and the online course Understanding Your Cash Flow In Less Than 10 Minutes.

Campbell's career began in public accounting. He was a staff accountant in a local CPA firm in Beaumont, Texas, and then an audit manager in an international accounting firm in Houston, Texas. Since 1990, he has served as a financial officer in a number of growing companies with revenues ranging from $5 million to over $1 billion. Campbell has been involved in the acquisition or sale of more than 30 companies and an IPO on the New York Stock Exchange.

What sets Campbell apart from the average financial person is his passion and excitement for helping entrepreneurs and CEOs win financially in business. Campbell believes strongly that growing a successful business makes it critical that management knows exactly what's going on with their cash flow. In fact, early on in his career, he focused and "preached" so much about the importance of cash flow that he earned the nickname CASH.