New Venture Creation: Entrepreneurship for the 21st Century

Jeffry Timmons · Rob Adams · Stephen Spinelli

2015年2月 · McGraw-Hill Higher Education

關於本電子書

New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way - through text, case studies, and hands-on exercises - to help readers compress their learning curves, reduce their ultimate risk and pain, and allow them to gain more from their subsequent entrepreneurial experiences.