10 Ways to Make Money in a Free World

Nicholas Lovell

Oct 2013 · Penguin UK

About this ebook

Free is coming. We all know how artists and are at risk from filesharing; now digital manufacturing and 3D printing mean that no industry is immune. But the same technology that enables easy piracy also offers a huge opportunity: artists and businesses can share what they do at low cost, while building relationships with fans.

So how can you embrace free, while finding the superfans who will help you thrive? How can you make money in the Free world? Here are ten ideas to reshape your future. Welcome to the Curve.

Nicholas Lovell is an author and consultant who helps companies embrace the transformative power of the internet. His blog, GAMESbrief, is read by those seeking to learn how digital is transforming gaming - and how to apply that knowledge to other industries. His clients have included Atari, Firefly, nDreams and Square Enix (creators of Tomb Raider), as well as Channel 4 and IPC Media. He is a columnist for Gamasutra, a contributor to the Wall Street Journal, and his articles have appeared in TechCrunch andWired. He lives in London.

Ratings and reviews

Its really a good read if you're looking for something short but something that help you think about ideas you can implement in your buisness and how you can grow your buisness or ideas to thier full potential to ultimately get to the "making money" part!

Amazon is basically a customer acquisition channel moving to become a revenue generating channel. So free or not free one has to provide the card details for sure.Some products are free for some one need to pay ( they need to pay their staff too). Nicholas Lovell's book "The Curve" is excellent ,speaks about how variable pricing can be targeted for customers according to their capacity. Explains the tactics used by competitors to destroy (supplying them with non licensed version of software ,pinted cds, digital files send to you which actually has intellectual property attached to it, etc).Business that focus on quality gets destroyed because competitor steals their idea and provide at a cheaper quality at a lower price. This book is worth reading

It is good to see the concepts written so convincingly about producing something to give away for free and then greater levels of your product to be sold to the real fans. Now I just HAVE to see what the curve is all about.

About the author

Nicholas Lovell is an author and consultant who helps companies embrace the transformative power of the internet. His blog, GAMESbrief, is read by those seeking to learn how digital is transforming gaming - and how to apply that knowledge to other industries. His clients have included Atari, Firefly, nDreams and Square Enix (creators of Tomb Raider), as well as Channel 4 and IPC Media. He is a columnist for Gamasutra, a contributor to the Wall Street Journal, and his articles have appeared in TechCrunch andWired. He lives in London.