NEW YORK TIMES BESTSELLER
From the Nobel Prize-winning author of┬аThinking, Fast and Slow┬аand┬аthe coauthor of┬аNudge,┬аa revolutionary exploration of why people make bad judgments and how to make better onesтАФ"a tour de forceтАЭ (New York Times).┬а
Imagine that two doctors in the same city give different diagnoses to identical patientsтАФor that two judges in the same courthouse give┬аmarkedly┬аdifferent sentences to people who have committed the same crime. Suppose that different interviewers at the same firm┬аmake different decisions about┬аindistinguishable job applicantsтАФor that when a company is handling customer complaints, the resolution depends on who happens to┬аanswer┬аthe┬аphone. Now imagine that the same doctor, the same judge, the same interviewer, or the same┬аcustomer service agent┬аmakes different decisions depending on whether it is morning or afternoon, or Monday rather than Wednesday. These are examples of noise: variability in judgments that should be identical.
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In┬аNoise, Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein┬аshow┬аthe┬аdetrimental effects of noise┬аin many fields, including medicine, law,┬аeconomic forecasting, forensic science, bail, child protection, strategy, performance reviews, and personnel selection.┬аWherever there is judgment, there is noise. Yet,┬аmost of the time, individuals and organizations alike┬аare unaware of it. They neglect noise. With a few simple remedies, people can reduce both noise and bias, and so make far better decisions.
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Packed with original ideas, and offering the same kinds of┬аresearch-based┬аinsights that made┬аThinking, Fast and Slow┬аand┬аNudge┬аgroundbreaking┬аNew York Times┬аbestsellers,┬аNoise┬аexplains how and why humans are so susceptible to noise in judgmentтАФand what we can do about it.