Onward: How Starbucks Fought for Its Life without Losing Its Soul
mar. 2012 · Söluaðili: Rodale Books
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In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.
In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.
Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz's central leadership philosophy: It's not about winning, it’s about the right way to win.
Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.
In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.
Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz's central leadership philosophy: It's not about winning, it’s about the right way to win.
Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.
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Howard Schultz is chairman and chief executive officer of Starbucks, where he has been recognized for his leadership, business ethics, and efforts to strengthen communities. He and his wife, Sheri, have pledged extensive support to help veterans make successful transitions to civilian life through the Schultz Family Foundation’s Onward Veterans initiative. Schultz is the bestselling author of Onward: How Starbucks Fought for Its Life Without Losing Its Soul and Pour Your Heart Into It.
Joanne Gordon was a writer at Forbes magazine from 1998 to 2003 and has written about management, career, and workplace issues for Boston Magazine, Working Mother, Seventeen, and the Chicago Tribune. Before becoming a professional writer, she spent six years in marketing and, in 1997, earned a graduate degree from the Medill School of Journalism at Northwestern University. She is the co-author of Roadtrip Nation with Mike Marriner and Nathan Gebhard, as well as the author of Be Happy At Work and Career Bliss. She lives in the Pacific Northwest.
Joanne Gordon was a writer at Forbes magazine from 1998 to 2003 and has written about management, career, and workplace issues for Boston Magazine, Working Mother, Seventeen, and the Chicago Tribune. Before becoming a professional writer, she spent six years in marketing and, in 1997, earned a graduate degree from the Medill School of Journalism at Northwestern University. She is the co-author of Roadtrip Nation with Mike Marriner and Nathan Gebhard, as well as the author of Be Happy At Work and Career Bliss. She lives in the Pacific Northwest.
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