Persuasion: Command Attention / Hold Their Interest / Get What You Want

Tom Gorman

abr 2007 · Distribuido por Simon and Schuster

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Win over colleagues, customers, and clients!

To get what you want--be it in business or life--you've got to get people to give it to you. While you can use intimidation, manipulation, and seduction to achieve your objectives, such tactics won't win allies for the long haul. Persuasion outlines the process of influencing others and, most importantly, how to apply it. Inside you'll find answers to questions such as:

• How much should I reveal about a plan or project?
• How can I determine someone's true level of interest?
• How can I discern another's needs--and talk about my own--in a business situation?

In today's business world, education, intelligence, and hard work alone won't deliver a win. The ability to persuade is the great differentiator and Persuasion gives the tools needed to seal the deal.

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Tom Gorman has written or collaborated on more than 15 business books and his articles have appeared in Business Marketing magazine and The New York Sunday Times. He holds an M.B.A. from New York University's Stern School of Business. Prior to becoming a full-time author, he worked in Fortune 500 companies and smaller businesses as a banker, manager of product development, executive recruiter, and marketing consultant. He lives in Boston, MA.