Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication, Edition 2
Táto e‑kniha
Drawing on interviews with public relations professionals in over 30 countries as well as the author’s own experience, the book explains how to build and manage a global public relations team, how to handle global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect changes in each local context, as well as expanded coverage of social media and the role of influencer engagement, and a brand-new chapter on global crisis communication.
The book is ideal for graduate and upper-level undergraduate public relations students, as well as practitioners in intercultural markets.
O autorovi
Kara Alaimo, Ph.D. is Associate Professor of Public Relations at Hofstra University. A former communicator in the Obama administration and the United Nations, she now consults on global communication campaigns and designs customized employee training programs for companies on how to adapt messages and strategies for different global markets. Follow her on twitter at @karaalaimo
