While knowing about what issues to think about, and having some competence to think through them, or garnering resources & people who can guide you through them is no guarantee of success, not even knowing about ALL the aspects that you might need to think about in a venture is most likely to be a foundation for failure.
The risks are stacked up against you.
This book’s attempt is to help entrepreneurs think through different aspects of their business, so that they do not miss out on thinking about the various aspects that will need to work in sync to give their startup a better chance of success.
In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.
In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.
Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.
Elon Musk spotlights the technology and vision of Elon Musk, the renowned entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, who sold one of his Internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius’s life and work, from his tumultuous upbringing in South Africa and flight to the United States to his dramatic technical innovations and entrepreneurial pursuits.
Vance uses Musk’s story to explore one of the pressing questions of our age: can the nation of inventors and creators who led the modern world for a century still compete in an age of fierce global competition? He argues that Musk—one of the most unusual and striking figures in American business history—is a contemporary, visionary amalgam of legendary inventors and industrialists including Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs. More than any other entrepreneur today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far-reaching as the visionaries of the golden age of science-fiction fantasy.
Thorough and insightful, Elon Musk brings to life a technology industry that is rapidly and dramatically changing by examining the life of one of its most powerful and influential titans.
That's right: we never had any debt; we never had any venture money.
Not many people have done that, but if I were to start all over today, I could do it again. I want to tell you how I did it, and how you can, too.
I was a very unlikely entrepreneur. I went to college and graduated in mathematics. I never had a course in business, never had a course in economics. Nothing associated with business at all. Zero.
A lot of lessons in this book are of value to people who aren't in business. They're of value to people in general.
Even though I never prepared myself to build a company, something in my blood always wanted to be an entrepreneur. I wanted to control my own life, to beat the odds, to be the go-to guy who figured things out — and make some money in the process.
IN THIS BOOK YOU'LL LEARN
Everyone has innate gifts, aspects of their personality or unique thought processing. The trick is to recognize your own gift(s) and then hone and incorporate them into your regular dealings. It starts with intense self-awareness.
It's never about what someone else could or should have done. It's always about you, the entrepreneur — the one in charge, the one who has to come up with the answers, the one who has to figure out what to do next. You're the one who needs to learn the lessons, so you can overcome your own weaknesses.
When you do something about a weakness you have, all of a sudden you're stronger than anyone else. That's growth.
REAL LIFE VALUABLE INSIGHT:
Somewhere in here are principles of negotiation. You negotiate all the time with everybody: with your wife, with your children. Negotiations occur regularly in everyday life.
You might have goals that have nothing to do with business but that require perseverance and innovation. You need some good luck; you need the absence of bad luck.
The analytical methodology can make things better. You went through an experience and it didn't turn out right: what can you learn from it? That's universal.
Don't let what you don't know or can't do stop you.
OVER 30 CHAPTERS! Taking you from start-up to selling your company:
• Choosing Your Customers Wisely
• The Three Bottom Lines
• The One Hour a Week Rule
• How To Replace Yourself
• Going Public
• Selling Your Company