Starting up and Fund Raising: A guide book to help first-time entrepreneurs become better prepared for business and funding

Notion Press
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Entrepreneurship is a tough and challenging journey. For a startup to be successful, several things have to go right. But for it to not succeed, just one of those many things has to go wrong. 

While knowing about what issues to think about, and having some competence to think through them, or garnering resources & people who can guide you through them is no guarantee of success, not even knowing about ALL the aspects that you might need to think about in a venture is most likely to be a foundation for failure. 

The risks are stacked up against you. 

This book’s attempt is to help entrepreneurs think through different aspects of their business, so that they do not miss out on thinking about the various aspects that will need to work in sync to give their startup a better chance of success.

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About the author

Prajakt is the founder of Applyifi - an online platform that helps startups create a comprehensive pitch deck, and provides startups and investors a 36-point scorecard and assessment report on the startup's investment readiness. []

Prajakt personal goal in life is to encourage and assist a 100,000 people to become entrepreneurs.

Prajakt is also the founding partner of The Growth Labs, a platform where growth-stage companies get sharp, incisive advice from senior professionals and experienced entrepreneurs. []

Before starting Applyifi, Prajakt was the head of operations at IAN, founding member of a leading incubator, and the Asia-Director for TiE (2004 - 2007). Previously Prajakt had co-founded Orange Cross, a healthcare services company, and was part of the founding team member of Idealake Technologies. While in college Prajakt had founded a printing business and has spent over 10 years working in leading advertising agencies.

Prajakt is respected in the entrepreneurial eco-system in India and blogs on

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Additional Information

Notion Press
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Published on
Oct 4, 2016
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Business & Economics / Entrepreneurship
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In the spirit of Steve Jobs and Moneyball, Elon Musk is both an illuminating and authorized look at the extraordinary life of one of Silicon Valley’s most exciting, unpredictable, and ambitious entrepreneurs—a real-life Tony Stark—and a fascinating exploration of the renewal of American invention and its new “makers.”

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I started my software company forty years ago with $2,000 and built it into a multi-billion-dollar value with no debt and no venture money.

That's right: we never had any debt; we never had any venture money.

Not many people have done that, but if I were to start all over today, I could do it again. I want to tell you how I did it, and how you can, too.

I was a very unlikely entrepreneur. I went to college and graduated in mathematics. I never had a course in business, never had a course in economics. Nothing associated with business at all. Zero.

A lot of lessons in this book are of value to people who aren't in business. They're of value to people in general.

Even though I never prepared myself to build a company, something in my blood always wanted to be an entrepreneur. I wanted to control my own life, to beat the odds, to be the go-to guy who figured things out — and make some money in the process.


Everyone has innate gifts, aspects of their personality or unique thought processing. The trick is to recognize your own gift(s) and then hone and incorporate them into your regular dealings. It starts with intense self-awareness.

It's never about what someone else could or should have done. It's always about you, the entrepreneur — the one in charge, the one who has to come up with the answers, the one who has to figure out what to do next. You're the one who needs to learn the lessons, so you can overcome your own weaknesses.

When you do something about a weakness you have, all of a sudden you're stronger than anyone else. That's growth.


Somewhere in here are principles of negotiation. You negotiate all the time with everybody: with your wife, with your children. Negotiations occur regularly in everyday life.

You might have goals that have nothing to do with business but that require perseverance and innovation. You need some good luck; you need the absence of bad luck.

The analytical methodology can make things better. You went through an experience and it didn't turn out right: what can you learn from it? That's universal.

Don't let what you don't know or can't do stop you.

OVER 30 CHAPTERS! Taking you from start-up to selling your company:

• Choosing Your Customers Wisely

• The Three Bottom Lines

• The One Hour a Week Rule

• How To Replace Yourself

• Going Public

• Selling Your Company

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