Pricing Photography: The Complete Guide to Assignment and Stock Prices

Michal Heron‏ · David MacTavish‏

يناير 2014 · يتم البيع عن طريق Simon and Schuster

معلومات عن هذا الكتاب الإلكتروني

Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.

نبذة عن المؤلف

Michal Heron has been a freelance photographer for more than thirty years. She currently works on assignment for a variety of publishing and corporate clients as well as stock photo agencies. She lives in New York City.