Reader-Friendly Reports: A No-nonsense Guide to Effective Writing for MBAs, Consultants, and Other Professionals

Carter A. Daniel

ene 2012 · McGraw Hill Professional

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The book that has taught thousands of students how to write winning business reports

For more than 30 years, Carter A. Daniel has been teaching MBA students at Rutgers University the art of effective business communication with the aid of his eminently practical guide Reader-Friendly Reports.

Now available to the public for the first time, this beloved resource gives you everything you need to translate your hard-won figures, conclusions, and insights into concise and powerful reports. No definition of communication, no history, no theory, no diagrams Reader-Friendly Reports simply shows you how to:

• Target your audience
• Determine your purpose
• Develop your points
• Organize your ideas
• Make smooth transitions
• Conduct research
• Illustrate with clear graphs and charts

Reader-Friendly Reports (the “Daniel Manual”) is the A to Z guide to ensuring you meet your first priority: making sure people can understand and remember your report from beginning to end.

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Carter A. Daniel is the director of the Business Communication Programs at Rutgers University. He has published articles and manuals on business communication and is the author of MBA: The First Century, the only comprehensive history of graduate business education.